REVERSE LOGISTICS IN GLOBALIZATION ASPECTS

This paper presents issues connected with adaptation of modern solutions of reverse logisticsmanagement in enterprise to the concept of sustainable development promoted by the European Union.Nowadays more and more businesses are looking to grow their reverse logistics capabilities in global market.reverse logistics management, global market.

MULTIMEDIA INTERFACE AS A SUPPORT TOOL FOR LOGISTICS DECISION-MAKING

Growing complexity of problems of logistics management in enterprises anddifferentiation of the used applications without common database force businesses tosearch for solutions which facilitate the processes of logistics decision-making. One ofthe concepts proposed in this chapter is a design of decision-maker/logistics interface.Firstly, technologies of corporate portals were described, being a basis for ergonomicand useful interface. Next the properties typical of functional multimedia interfaceadapted to the logistics decision-makers’ needs were listed. Further in the chapter,methodological assumptions for interface creation were made whereas the benefitsbrought by personalization of both form (in terms of topography, colours andarrangement of main components of the interface) and content were emphasized.corporate portal, dynamic internet applications, graphical user interface model;

DECISION SUPPORT AT THE LOGISTIC MANAGEMENT STRATEGY

Nowadays logistics more and more often becomes the strategic issue from thepoint of view the organization aiming at reaching success in lead of its activity. The standardprocess of strategic logistics planning and management is usually periodical and the chanceof cooperation with changes in the environment of the company is missing. The paperpresents the process of logistics planning and its integration with the decision support systembased on the hierarchic analytic process - AHP (Analytic Hierarchy Process).logistics, logistic management, decision support system

The Role of Information System Flows in Fulfilling Customers' Individual Orders

Being aware of the role that an information system in the company plays and its impact on individual processes, this article presents an information system used in the selected company. The first part discusses the essence of an information system, while in the second part of the article all the processes occurring in the studied company have been described, together with the information accompanying them

Rola prezentacji graficznej w marketingu międzynarodowym

Глобализация маркетинга, вызванная многими факторами, а прежде всего все более свободным переливом информации, людей и товаров требует изменения образа действий в сфере торговли и сервиса, а в особенности в широко понимаемом продвижении товаров и фирм. Выход на международный рынок вызывает знаковые последствия, требующие изменения подходов к проблемам маркетинга. Позитивные результаты маркетинга являются эффектом успешных действий, то есть таких, которые оставляют глубокий след в мыслях представителей широкой социальной группы либо узкого круга специалистов и лиц, принимающих решения, которым адресованы эти действия. Из приведенных в работе примеров автор делает заключение, что маркетинг зависит от визуальной информации, от чего большую роль приобретает грамотная подготовка маркетинговой компании, особенно ее графических объектов. Уже сейчас большое внимание в мире уделяется к графическим и мультимедийным формам и их воздействию на психику людей на которых они направлены. Широкое поле для углубления маркетинговых действий в глобальном масштабе дает Интернет. Интернетовские маркетинговые действия в еще большей степени используют элементы компьютерной графики и анимации, чем классические маркетинговые средства в прошлом

EVOLUTION OF PRIMARY AND SECONDARY EDUCATION IN ROMANIA IN TERMS OF EU INTEGRATION

Evolution of preuniversity educational institution - taking into account the preuniversity educational institution in developing the human society, the following stages are distinguished in its development since its appearance until now and namely. The educational institution - basic unit of the national system of preuniversity education. The definition of the preuniversity educational institution as basic unit of the national system of the preuniversity education takes into account the social function of the preuniversity educational institution in relation to the structures which it can define in time and space.evolution, education, EU integration

EXPERT SYSTEMS USED IN INDUSTRIAL PRODUCTION MANAGEMENT

In the conditions of computing the human society, the operational management activities can be improved by using artificial intelligence. Therefore, an expert system is proposed, for the metallurgical industry, for the casting activity for parts necessary in mining industry.expert systems, artificial intelligence, interface, search engine, implementing the expert system

ECONOMETRIC PATTERNS AND METHODS USED FOR ANALYSIS OF TECHNOLOGICAL INNOVATIONS IN WORKSHOPS AND PRODUCTION DEPARTMENTS EQUIPPED WITH FLEXIBLE MANUFACTURING SYSTEMS

Pursuant to the analysis of the assessment method of the structures of the production process, in the construction of machines, we find that, due to the requirements of diversification of assortments and features of products, criteria of the quality level and work productivity, the reduction of fabrication costs, the structure of the production process develops continuously. Starting from workshops specialized on technological procedures, the structure developed onto production lines in a sole object flow, then onto production lines in a multi-object flow, and, currently, onto flexible production forms. To this purpose, flexible fabrication cells develop. The latter form develops continuously, but especially after the accomplishment of machine-tools with number command. Thus, we pass from production structures in automatic rigid flow lines, efficient for mass and wide-range production, to flexible structures, especially efficient in low and medium-range production.analysis, workshops, econometric patterns, flexible manufacturing system